ABOUT

Our founder has always had an extraordinary sensitivity to food—whenever they ate anything impure, an odd taste would linger in their stomach. This heightened awareness sparked a lifelong pursuit of real ingredients and clean eating.

During their time at Yale, between intense study sessions, long meetings, and endless conversations, they often felt drained, needing a natural energy boost while also keeping their breath fresh and their voice protected. Frustrated by the artificial additives in most energy mints and candies, they took matters into their own hands—creating the first-ever Vitablabla product right in their kitchen.

That first creation? Coffee Mints, naturally flavored with real coffee and infused with a powerhouse blend of monk fruit, loquat, platycodon, licorice root extracts, and vitamin C—a combination designed to energize, refresh, and soothe the throat, all while being completely clean and natural.

But this was just the beginning. Next, they started developing Matcha Mints, using pure matcha for a sustained, jitter-free boost. And because snacking should be as real as possible, they’re also crafting a Daily Nut Mix, made with only nuts, dried fruits, and probiotics—no coatings, no artificial flavors, just pure goodness.

At Vitablabla, we believe that real ingredients fuel real energy—so you can power through your day, naturally.