A Vitablabla brand · No. 01 · All brands
Frozili / Drop No. 01 Icy · Coffee · Slow-melt · 7 min Made in Brooklyn

frozili

What it is

A slow-melting little reset, in a tin you'll keep.

Frozili is a hard candy with a cooling center, built around a cold-brew coffee reduction. It is small, it is icy, and it stays in your mouth for a generous seven minutes — long enough to mark the end of a busy block.

We made it for the moment between two long emails, on a flight, halfway through a study session. Not a meal. Not a coffee. Just a comma.

Slow-melt
7 min
Average dwell time, room temp.
Per tin
20 pcs
Resealable lid · pocket size.
Caffeine
3 mg
Per piece. A small, mindful nudge.
Made with
11 things
Short label. Real cold-brew. No vibes.
Three flavors / Drop 01

Cold espresso, slowly.

/ 01Icy mint cold-brew

Iced Mint

Cold-brew espresso with a thread of garden mint. The icy one.

/ 02Cocoa cold-brew

Mocha Slow

Single-origin cold-brew + a quiet hit of dark cocoa. The cozy one.

/ 03Salted oat milk

Oat Salt

Cold-brew + oat milk + flaky sea salt. The grown-up one.

BEHIND THE SCENES · R&D BENCH
The story

43 prototypes. One slow melt.

Frozili started as a question pinned over a workbench: what's the smallest possible thing that can mark the end of a 3 p.m. dip?

Forty-three formulations later, we landed on something specific: cold-brew coffee, an icy slow-release center, and a tin small enough to live in your pocket.

Read the journal entry