Vitablabla — Where flavor meets experience.
We’re building a house of bold snack and drink brands designed to make you feel good — inside and out.
Through VitaClub, every purchase earns points you can use for exclusive gifts, perks, and moments across all our brands. Because we believe snacks shouldn’t just taste good — they should spark joy.
What We Do
Vitablabla is more than a snack company — it’s a creative lab for flavor and experience. We design, build, and grow brands that turn everyday snacking into something special.
Our first brand, Frozili, reimagines coffee as a Curiously Icy Candy — refreshing, uplifting, and crafted for cool moments.
And this is just the beginning. An expanding world of flavors, moments, and brands awaits.
The VitaClub Experience
One account. All brands. Endless rewards.
Every time you shop, share, or explore a Vitablabla brand, you earn VitaPoints — redeemable for free gifts, tastings, and exclusive experiences.
It’s our way of saying thank you — and making sure every flavor brings a smile.
More snacks. More perks. More fun.
The 6 Pillars of Vitablabla
Snack & Drink Innovation
We create the next generation of bold, tasty, and feel-good snacks and drinks.
Universal Rewards System
Earn and redeem points across every Vitablabla brand.
Brand Portfolio Creation
We build and grow multiple playful, crave-worthy brands under one house.
Investment & Incubation
We invest in and incubate new ventures that share our flavor-first vision.
Culture & Collaboration
We collaborate with creators, designers, and brands who share our curiosity for experience.
Community & Co-creation
We build a playful community through pop-ups and tastings. Your voice can shape what comes next.
Our Vision
To create a world of tasty, design-led brands connected by shared rewards and shared happiness — a hospitality-style experience built for snack lovers.
Join the Vitablabla Club
Be the first to know about new drops, gifts, and experiences.
Questions or collaborations? → info@vitablabla.com
